A story can put your whole brain to work.

When we are being told a story, not only are the language processing parts in our brain activated, but any other area in our brain that we would use when experiencing the events of the story are too.

A story, if broken down into the simplest form, is a connection of cause and effect. And that is exactly how we think. We think in narratives all day long.

Exchange giving suggestions for telling stories.

A story is the only way to activate parts in the brain so that a listener turns the story into their own idea and experience.

The simple story is more successful than the complicated one.

Using simple language as well as low complexity is the best way to activate the brain regions that make us truly relate to the happenings of a story. Reduce the number of adjectives or complicated nouns

If you feel you don't have enough experience to share on a certain subject, ask for quotes from the top folks in the industry or simply find great passages they had written online.

It's a great way to add credibility and at the same time, tell a story.