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The simple story is more successful than the complicated one.
Using simple language as well as low complexity is the best way to activate the brain regions that make us truly relate to the happenings of a story. Reduce the number of adjectives or complicated nouns in a presentation or article and exchange them with a more simple, yet heartfelt language.
If you feel you don't have enough experience to share on a certain subject, ask for quotes from the top folks in the industry or simply find great passages they had written online.
It's a great way to add credibility and at the same time, tell a story.
SIMILAR ARTICLES & IDEAS:
Stories are like instruction manuals that explain how we move from one state of being to another.
Stories help us imagine how we can improve our own lives or avoid unpleasant consequen...
A good story can make us laugh or cry, our bodies can tense with a dramatic horror movie, or we are flooded with relief when the hero comes to the rescue. This experience is called transportation.
Transportation allows us to experience a story's movement through its characters. The characters' struggles and their rewards become our own.
Good stories catch your attention, connects you by drawing you in and move you to action. Stories that don't capture your attention will fail to deliver their message.
When participants remain engaged with a story and see characters overcome conflicts, they will empathize with the characters and be more willing to act on these feelings.
Corporations have a language that they use while talking in meetings or communicating in email. It’s called Corporate Jargon.
Corporate jargon is a forced and complicated way to exp...
Corporate speak may not mean anything of value to anyone in a meeting, but like the Emperor's New Clothes, no one wants to point out the inefficiency and mind-numbing nature of the constant use of the jargon. Everyone pretends that they are on the same page as everyone else.
Stories are the primary way through which we make sense of our world. We explain ideas by telling stories.
Even science uses storytelling when they use data of the physical world to ex...
Despite the verities of science, we feel compelled to tell stories that venture beyond the facts.
When we first see separate ideas, we feel obliged to find a relationship between the ideas to form a coherent picture. Once a possible relationship has been established, we feel the need to come up with an explanation.
When the brain pieces separate bits of an image together to form a coherent picture, it is known as pattern recognition. Once we recognize a pattern, it can spark a degree of pleasure, often described as that "a-ha" moment.