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Product Management Starter Kit

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Product Management Starter Kit

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Users

Ask yourself the following questions:

  1. Are your users motivated and excited about trying the product?
  2. Have you marketed the right audience to get to try the product?

The more engaged the users are, the more they will try to take out of the product tour.

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Know your users

Know your users

Products can be different and it all depends on the type of product you are trying to present and the audience as well. It really matters to whom you “selling” that product. So, in some cases, a long product tour full of action-driven tooltips and various UI patterns might work quite well. 

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Functionality

Ask yourself the following questions: 

  • Are there a lot of things to do within the app? 
  • Is it an app with only one main functionality or it’s something more complicated? 

If you are offering a lot of functionalities, then it might be OK to have a more detailed produ...

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UI

Is your product UI unique? Sometimes it helps and sometimes it doesn’t help the users to navigate through the app. 

But if UI is unique anyways, then you might want to teach a few things about it to the users before they get started.

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Choose the right UI pattern

Some folks use tooltips, some use short video tutorials, others use modal windows or hotspots to take their product tours to the next level.

It’s up to you to decide which pattern to choose and which tools to combine with what. Of course, you need to do all of this considering the things I ...

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Test it, test it, and test it

Whatever you do, don’t view it as the ultimate truth. Test it! Once you are done implementing your product tour, use analytics to track and measure whether it works or not. 

It’s not that scary to dive into user data, so make sure you do so. Otherwise, you might end up with a cheesy product...

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connowillia

Education administrator

Related collections

Other curated ideas on this topic:

Observe People Interacting With Products

Observe People Interacting With Products

  • Pay attention to micro details and ask yourself why people react to your product the way they do
  • Observe their facial expressions as they try various aspects of your product, and try to spot moments when they're hesitant, confused, excited, etc.
  • In those moments, ask open-...

Attach reason to the task

Attach reason to the task

Getting motivated about a task doesn’t mean you have to be happy or excited about it.

Sometimes you must ask yourself: Why is this task important? What will it bring about in my life? The answer could be as simple as I won’t get fired.

Actively showing interest in other people

Actively showing interest in other people

When people speak, the best responses are both active and constructiveengaged, enthusiastic, curious and has supportive nonverbal action. Ask questions. Be excited. Ask for details. Smile. Touch. Laugh.

It's a powerful technique - it makes you more liked and people more rece...

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