Learn more about product with this collection
Essential product management skills
How to work effectively with cross-functional teams
How to identify and prioritize customer needs
Steps to Consider When Validating Your Product Idea
Product ideas are easy to be born with but hard to get validated. A lot of products fail because of a lack of proper market research.
Secondary Market Research is essential to
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Primary Market Research
Primary market research gives you the information that comes directly from your potential customers. There are a few solid methods of doing primary market research such as interviews, surveys, focus groups etc. Primary market research allows gathering two main types of data: exploratory or specific....
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Secondary Market Research
Secondary market research is the research that has been compiled for you. Examples include studies and reports by government agencies, media sources, labour unions, chambers of commerce etc. You can easily access them online without the need to pay for anything.
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User Research
Unlike market research, user research focuses on understanding the user’s behavioural aspects. Some of the methods of user research include user interviews, Contextual interviews, parallel design, Prototyping, usability testing, use cases and more. Observational research can be much more objectiv...
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Product Evaluation Research (gathering customer feedback)
Usually paying customers are more serious about your product and their feedback is thus more objective. If you have both free and paying users, make sure you do not get overexcited by the feedback of the first group. Instead, focus on learning as much as possible from those who pay you money.
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At the end
Use the chance to meet your users either in a coffee shop or on a bus. Do not get carried away by positive feedback, instead, make them tell something they hate about your product or feature. Then go talk to your team and start improving! did I Miss anything? make sure to hit a comment below.
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Match Ideas to Facts
Ideas should not be a product of pure subjectivism, but must always touch base with the facts in the objective world from which the ideas were born. (e.g., the idea of a "cat" should refer to an actual cat.)
This is much harder to do with more complex ideas, such as capita...
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