What is Product-Led Growth?
Product-Led Growth(PLG) is a go-to-market model where:
- Your primary interaction point with your customers is in your product
- Your product is your primary support tool and primary marketing tool
- Your users are buyers — the end-user is the buyer, there is no department in between
- Your model is scalable — your ability to acquire new customers is not limited by the number of calls your sales team can make.
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