Learn more about product with this collection
Essential product management skills
How to work effectively with cross-functional teams
How to identify and prioritize customer needs
Set the parameters for the test
Before you deploy the test, you need to make sure it meets the minimum acceptance criteria.
Every test in your backlog needs to have a detailed:
- Hypothesis
- Definition
- Implementation plan
- Expected outcome
Once you've set the minimum criteria, you can deploy.
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A/B Testing
A/B testing involves splitting your audience/user base into two groups. The two groups receive two versions of a feature. After a specified time, the product manager will look at the data gathered to know which version should be used for the entire user base.
The point of running a test is ...
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A/B Testing vs Multivariate Testing
These two tests are not opposites, but two ways of approaching the same problem - the need to test your ideas.
Multivariate testing is used if you have many variables to test at once and if your userbase is big enough to create multiple segments.
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What to Do With The Data
The biggest mistake you can make after running an A/B test is to just pick the winner and forget about the test.
Testing is about understanding the reason why. Your users have given you more information about themselves, and to serve them properly you need to take advantage of tha...
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A/B Testing Tools
If you’re a larger organization, Optimizely may be suitable for deploying powerful tests and managing the insight you glean from them.
If you’re on a tight budget, many developers like to keep it simple with Google experiments.
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Develop a hypothesis
- The first step is to decide what you're trying to find out. Base your hypothesis on real pain points within your product. Find something that you need to fix and consider ways to fix it.
- Decide how you'll be measuring the results.
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- Before jumping off from the ship it is important to take the necessary precautions and lay out the possible path you've been offered or plan on taking.
- If you received another job offer, make sure that you have it in writing (with a confirmed salary and benefits package) to avoid e...
How to study 📚🦋💻📑
Get organized
- Carry a homework planner at all times. Entering homework, projects, tests and assignments as soon as they are assigned will make sure they aren’t forgotten about.
Pay attention in class
- It’s important to concentrate and avoid distractions when t...
How to get work done today
- Create checklists by imagining the best way to complete your task in detail.
- The 2-minute rule. Take enough 2-minute tasks to create momentum. Start with anything, but end with tasks related to your intended work.
- The hour non-nego...
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