Customers are much, much, harder to please than they used to be! Product Design has taken off in a way that no one could have predicted. Customers don’t just want their needs to be met, they want to be delighted. They don’t just want to use your product, they want to love it.
Being Viable just doesn’t cut it anymore. You need to be Lovable. You need to think about creating a minimum lovable product (MLP).
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