What Exactly is an MLP?

A Minimum Lovable Product (also known as Minimum Loveable Product) goes beyond asking ‘how do we fix customer’s problems?’ by also asking ‘how do we delight them along the way?’.\

In product development, it’s important to take the time to conduct the proper research to adequately fill the needs of the user. When building an MLP, that research includes finding out what they love. This could be a pleasing design aesthetic, an innovative user on-boarding experience, or integration with other tools.