Gather (The Right) Qualitative Research

Talk to your early adopters, and find out more than just how the product performed. Find out how the product made them feel. In user surveys, offer open-ended questions which allow users to express themselves, rather than just simple yes/no answers or tick boxes.

You should also be aware of who you’re testing with. Make sure your MLP lands in the hands of your target audience, and not just other tech people. They won’t be dazzled by the same features/designs as the average consumer.