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What is NPS actually good for?
Your NPS score opens the door to more conversations with your customers about your product. Those who are willing to answer an NPS survey may be open to contacting you further on what could make them happier.
NPS also gives you your promoters, the people who will act as cheerleaders for your brand. They’ll help you build growth loops into your product, and they will be incentivized by marketing and referral schemes.
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How to calculate NPS
- Carry out a survey of your existing customers, asking them to rate your product out of 10.
- Split them up into three groups, depending on where they fall on the scale.
- Detractors: Scoring 1–6, these customers either actively dislike or have some significant is...
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What do we want from promoters?
Promoters are long-term customers, but they’re much more than that. You can rely on promoters for word-of-mouth marketing. They’ll be the ones most likely to tell their friends and family about your product and recommend it to them.
They’re also very useful for your marketi...
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NPS for Product Managers
NPS stands for net promoter score, and it is used by many companies to map out how well their products are doing with their current customers.
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