Design and present a good product strategy

A product leader in corporate branding management's main goal is to find workflow efficiencies and ensure the data is easily accessible.

When designing a good product strategy:

• Do a thorough assessment of what you're trying to do, and map how you will get there.
• Rely on data to support your decision-making process.
• A workflow diagram can be very effective.
• Identify the right metrics to understand performance/effectiveness. Start with the desired output. What are you trying to achieve, and what factors will drive it? Then you can attach qualitative values.