Creating Good Product Strategy with Disney PM - Deepstash
Creating Good Product Strategy with Disney PM

Creating Good Product Strategy with Disney PM

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Creating Good Product Strategy with Disney PM

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Design and present a good product strategy

A product leader in corporate branding management's main goal is to find workflow efficiencies and ensure the data is easily accessible.

When designing a good product strategy:

  • Do a thorough assessment of what you're trying to do, and map how you will get there.
  • Rely on data to support your decision-making process.
  • A workflow diagram can be very effective.
  • Identify the right metrics to understand performance/effectiveness. Start with the desired output. What are you trying to achieve, and what factors will drive it? Then you can attach qualitative values.

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Advice to stand out in product management

Younger students can stand out by making a pitch. Putting together some kind of improvement suggestion can demonstrate your understanding of the business and the product process.

A good bond with your devs allows for constructive conversation and a more collaborative environment.

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Katie Campbell Q&A

Katie Campbell, product leader at Disney Q & A

  • Your biggest challenge as a PM: Getting resources. You have to learn to balance, prioritise and advocate for your product/project.
  • The biggest lesson as a PM? You could hit a glass ceiling very quickly.
  • What do you wish you knew at the start? Not everyone knows everything. Trust yourself and advocate for your ideas.
  • Is management consultant data analyst Product Manager a promising career trajectory? Yes. Being familiar with data analysis tools and backend data structures help.

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