Creating Good Product Strategy with Disney PM - Deepstash
Creating Good Product Strategy with Disney PM

Creating Good Product Strategy with Disney PM


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Design and present a good product strategy

Design and present a good product strategy

A product leader in corporate branding management's main goal is to find workflow efficiencies and ensure the data is easily accessible.

When designing a good product strategy:

  • Do a thorough assessment of what you're trying to do, and map how you will get there.
  • Rely on data to support your decision-making process.
  • A workflow diagram can be very effective.
  • Identify the right metrics to understand performance/effectiveness. Start with the desired output. What are you trying to achieve, and what factors will drive it? Then you can attach qualitative values.


140 reads

Advice to stand out in product management

Advice to stand out in product management

Younger students can stand out by making a pitch. Putting together some kind of improvement suggestion can demonstrate your understanding of the business and the product process.

A good bond with your devs allows for constructive conversation and a more collaborative environment.


86 reads

Katie Campbell Q&A

Katie Campbell Q&A

Katie Campbell, product leader at Disney Q & A

  • Your biggest challenge as a PM: Getting resources. You have to learn to balance, prioritise and advocate for your product/project.
  • The biggest lesson as a PM? You could hit a glass ceiling very quickly.
  • What do you wish you knew at the start? Not everyone knows everything. Trust yourself and advocate for your ideas.
  • Is management consultant data analyst Product Manager a promising career trajectory? Yes. Being familiar with data analysis tools and backend data structures help.


60 reads



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