Analyzing data is really good at making sense of the past, and not so great at making sense of the future. 
Because most forecasts will prove to be false. The majority of future data is as unreliable as your average long-range weather forecast.

You Don't Need Real Data To Have Real Ideas

It is the approach you take when you can’t really work out the answer right from the beginning and you’re clear that data is going to be sparse and unreliable.You accept that you’re faced with a bunch of unknowns and that it’s all very chaotic. So you don’t waste time trying to turn these unknowns into facts. Instead, you quickly impose some structure on the chaos that surrounds your problem, and you shoot for three or four creative options.

The Helicopter of Creative Discovery

There is simply too much unstructured and unreliable data in the future.Demographic evolution, societal changes, AI, robots, new specialist legislation, etc. Too many changes on the horizon. There is always a new trend around the corner that you won’t have thought of. Everything around you changes. You can’t know the future, but you can structure your response to it, by first imagining a number of possible futures.

The Future Can’t
Be Analyzed; It Can Only Be Created

This is the path that problem-solving activities follow when undertaken by people who believe that you need the facts first before you can envisage any answer. No data, no solution. The big benefit of the Submarine route as a problem-solving approach is that you turn lots of unknowns into data, which gives you certainty regarding your eventual answer

The Submarine of Analytical Research 

It’s a way to solve problems. It’s not about how high your IQ is, or how many business theories you know. It’s just about the way you think about problems.The hallmark of a successful executive, entrepreneur or freelancer is the ability to be more strategic than one’s peers or competitors.

Being Strategic Is A Mindset

<ul>
<li>People with strong analytical skills need more creativity to become truly strategic. Conversely, people of a more creative disposition need to graft some analytical engine to their unbridled creativity to become more strategic. </li>
<li>To be strategic, first, be creative, then be analytical. First, create a range of possible futures, then analyze these various possible futures, to discover the best possible outcome.</li>
<li>Getting organizations to become more strategic usually means finding a way for the ‘creative’ types to work well with the ‘analytical’ types. Giving them a common vocabulary, mutually appreciating the key role played by the other, embracing the superior results that joint work delivers. And also emphasizing that different people should be steering things at different times.</li>
</ul>

Strategic = Creative + Analytical

It is the ultimate mental model for working smarter, not harder. It contains three distinct sections:<ul><li>‘Up’ – How to generate great ideas quickly.</li><li>‘Down’ – How to eliminate options in no time.</li><li>‘Push’ – How to best get the best solution approved.</li></ul>The Rollercoaster of Strategic Thinking is the best approach to take when you’re faced with: no clear answer at the beginning, very little data available throughout, and stakeholders insist on data(proof) at the end.

The Rollercoaster of Strategic Thinking 

You may not need real data to have real ideas, but you do need real data to have real solutions. Because until it has been tested against the harsh light of reality, your idea is not yet a solution.

You Need Real Data to Have Real Solutions

It's the approach most of us use when we don’t actually realize that we are solving a problem. We just execute a solution we already know – or we ask another expert to do so for us.This is the methodical execution of already known tasks, towards completion of an already identified outcome.

The Staircase of Expert Execution

You and your team will typically need to think strategically about a particular issue you face if: <ul><li>the problem is big</li><li>it lies in the future</li><li>it’s never been done before</li><li>there will likely be very little data</li><li>the best answer is not just a matter of taste</li><li>it will require proof to convince many stakeholders.</li></ul>

Problems That Need Strategic Thinking

"Vision without execution is just hallucination."

FT BUSINESS BOOK OF THE MONTH 'A comprehensive, concise, and practical guide that will enable anyone, in any situation, to develop their strategic thinking' Tiffani Bova, Chief Growth Evangelist, Salesforce, WSJ bestselling author, Growth IQ 'A must read for everyone who ever deals with complex important challenges. There are many take-away gems here that will help you push through the knotty centre of hard-to-resolve problems. Highly recommended!', Richard Rumelt, author of Good Strategy, Bad Strategy Being strategic is a critical skill. It enables you to solve problems on a day-to-day basis while also keeping an eye on the long term, anticipating opportunities and mitigating threats along the way. Fred Pelard has been teaching strategic thinking to executives at all levels at leading companies around the world for almost 20 years. How to Be Strategic is his accessible and thorough guide to strategic thinking in any situation. It contains 12 smartly illustrated, workable methodologies from leading experts like Eric Ries, Chan Kim, and Barbara Minto, and will help you find your own path to the right solution every time. 'A wonderful and inspirational look into wide-ranging frameworks and theories to spark new thinking and strategy' Tom Goodwin, author of Digital Darwinism and Head of Futures and Insight at Publicis Groupe 'Practical and comprehensive' Roeland Assenberg, Director, Strategy and Banking, Monitor Deloitte Netherlands

productivity

Productivity

strategy

Strategy

problemsolving

Problem Solving

books

Books

FT BUSINESS BOOK OF THE MONTH 'A comprehensive, concise, and practical guide that will enable anyone, in any situation, to develop their strategic thinking' Tiffani Bova, Chief Growth Evangelist, Salesforce, WSJ bestselling author, Growth IQ 'A must read for everyone who ever deals with complex important challenges. There are many take-away gems here that will help you push through the knotty centre of hard-to-resolve problems. Highly recommended!', Richard Rumelt, author of Good Strategy, Bad Strategy Being strategic is a critical skill. It enables you to solve problems on a day-to-day basis while also keeping an eye on the long term, anticipating opportunities and mitigating threats along the way. Fred Pelard has been teaching strategic thinking to executives at all levels at leading companies around the world for almost 20 years. How to Be Strategic is his accessible and thorough guide to strategic thinking in any situation. It contains 12 smartly illustrated, workable methodologies from leading experts like Eric Ries, Chan Kim, and Barbara Minto, and will help you find your own path to the right solution every time. 'A wonderful and inspirational look into wide-ranging frameworks and theories to spark new thinking and strategy' Tom Goodwin, author of Digital Darwinism and Head of Futures and Insight at Publicis Groupe 'Practical and comprehensive' Roeland Assenberg, Director, Strategy and Banking, Monitor Deloitte Netherlands

The Future Can’t Be Analyzed; It Can Only Be Created