You Need Real Data to Have Real Solutions

Analyzing data is really good at making sense of the past, and not so great at making sense of the future.

Because most forecasts will prove to be false. The majority of future data is as unreliable as your average long-range weather forecast.

Once the product team decides to pursue an opportunity solutions can be considered:

• Avoid brainstorming - an illusion of group productivity. Groups generate few similar mediocre ideas. Best ideas are generated alone and discussed as a group.
• Ideally, you should have 10-15 solut...

For any problem, the more apparent solutions will be discovered first, perhaps because you have encountered it previously. Generating the initial ideas feels very rewarding. Further ideas will come slower and require much more effort. This gives the impression that your creativity is ...