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How to Create & Strengthen Your Personal Brand

Branding yourself

Branding yourself means developing your professional identity to align with your values. A personal brand statement always begins with your values. 

Branding Rule: “Everything counts. Everything that you do either creates and builds your brand or weakens and destroys your brand.”

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IDEA EXTRACTED FROM:

How to Create & Strengthen Your Personal Brand

How to Create & Strengthen Your Personal Brand

https://www.briantracy.com/blog/business-success/personal-branding/

briantracy.com

10

Key Ideas

Personal Branding

A brand is a promise. When you have a brand, it’s a promise that you make and are known for keeping to the person who you are asking or trying to influence.

Branding yourself

Branding yourself means developing your professional identity to align with your values. A personal brand statement always begins with your values. 

Branding Rule: “Everything counts. Everything that you do either creates and builds your brand or weakens and destroys your brand.”

Focus and Specialize in One Area

It means you have to focus your brand on one area of achievement

You can choose to specialize either in your line of work, your product, your company or industry, the media, your community, etc.

Become a Thought Leader

... in your field. You have to be acknowledged as one of the most knowledgeable, respected, or skilled people in your field. 

Your Brand, Your Personality

Your brand must be built around your personality in all its aspects, including flaws.

Think about this: If you wanted people to describe you in a particular way, what would be a good way for them to describe you?

Build a Distinct Brand

Once you’ve created your personal brand, you have to express it in a unique way.

Maybe you will sign your name in a particular way or dress in a particular way. 

Be Visible

When you form a brand, in a way you’re getting into show business.

Be out there where people see you all the time. Your personal brand must be seen repeatedly and consistently. Very often people will hire you, buy from you, recommend you for no other reason than they’ve seen you around a lot.

Be Consistent

Your behavior in the offline world must match your public brand.

One of the greatest brand claims you can get is people saying you are always the same on the outside as you are on the inside.

Be Persistent

Once you’ve established your personal brand, give it time to grow. Stick with your brand and ignore fads, trends, changes.

Build Good Will to Others

Ask yourself this:
“In 3 years from now, if they’re going to do a study on me and come back with a report on the kind of person I was, my reputation, and my position in the hearts and minds of others, what words would I want them to use? 

Pick a word that will be your leading attribute.

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Do Your Research First

Commit to a niche--but choose the one you can actually win. All the big names in your industry started out by dominating a small space.

What do y...

Weave Your Brand Into Everything You Do

For example, brand the content you're creating, whether it's great data (charts, research, infographics, visualizations, etc.), photos, memes, or cool diagrams or workflows.

Think about the tone and style of your content. You need to be intentional in how you develop your personal brand. Simply blogging or showing up on social media doesn't cut it.

Go Big at Industry Conferences or Stay Home

Generally, the people who attend a large industry conference will only remember the top 2 % - 5 % of sessions. The rest will be forgotten.

You need to be great. If you aren't reasonably confident that you will be among the top presentations, don't bother.

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Leverage Social Media
Leverage Social Media

Social media is an incredibly powerful tool for personal branding. 

  • Your up-to-date profiles can tout your skills and accomplishments for you, without yo...
Focus on Relationships

Don't pressure yourself into thinking that you need to be the center of attention or speak with a large audience.

If you continue to build one meaningful relationship at a time with the people who actually matter to you, by setting up informal meetings or coffee dates, you'll actually end up with a stronger personal brand than those people who fly around networking events engaging in endless conversations about the weather.

Expand Your Qualifications

Expanding your skills and expertise is a surefire way to solidify and improve your personal brand

Once you complete your extracurricular, make sure to post your new certification on your LinkedIn, your resume (if relevant) and your personal website to cash in on the branding payoff.

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Have a focus

Don't try to be everything to everyone. Decide what your key message is and stick to it.

Keeping your message focused for your target demographic will make it that much easier to ...

Be authentic

It's the easy way to have an original personal brand. Pople can see right through a dishonest act and will call you out for it.

It will also make it much easier to manage your personal brand on a daily basis.

Tell a story

If your personal brand isn’t telling a story, you’ve already lost half of your potential audience.

The most effective personal branding strategy these days is to build a true narrative, a story around your brand that your audience can engage with.

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