The best employer brands

They will:

• Project a positive image of the company.
• Promote core values: your business’ fundamental beliefs and guiding principles.
• Create a sense of identity. Your employer brand helps you create a company culture and identity that unifies your diverse workforce.
• Boost employee morale. Employer branding is about making your company a great place to work.
• Outline a clear employee value proposition (EVP). Your EVP is the rewards and benefits employees receive when working at your company.
• Align the employer brand with the public company brand.