How to Create & Strengthen Your Personal Brand
... in your field. You have to be acknowledged as one of the most knowledgeable, respected, or skilled people in your field.
SIMILAR ARTICLES & IDEAS:
You may excel as a project manager, marketer, scientist or astronaut but would anyone know?
Sharing specific examples of some challenges you’ve faced, and what resulted from your efforts builds your credibility.
Commit to a niche--but choose the one you can actually win. All the big names in your industry started out by dominating a small space.
What do y...
For example, brand the content you're creating, whether it's great data (charts, research, infographics, visualizations, etc.), photos, memes, or cool diagrams or workflows.
Think about the tone and style of your content. You need to be intentional in how you develop your personal brand. Simply blogging or showing up on social media doesn't cut it.
Generally, the people who attend a large industry conference will only remember the top 2 % - 5 % of sessions. The rest will be forgotten.
You need to be great. If you aren't reasonably confident that you will be among the top presentations, don't bother.
Social media is an incredibly powerful tool for personal branding.
Don't pressure yourself into thinking that you need to be the center of attention or speak with a large audience.
If you continue to build one meaningful relationship at a time with the people who actually matter to you, by setting up informal meetings or coffee dates, you'll actually end up with a stronger personal brand than those people who fly around networking events engaging in endless conversations about the weather.
Expanding your skills and expertise is a surefire way to solidify and improve your personal brand.
Once you complete your extracurricular, make sure to post your new certification on your LinkedIn, your resume (if relevant) and your personal website to cash in on the branding payoff.