Four Key Factors that Impact Retention

Focus on new users and the initial experiences they have with your product. 

To create a great first impression:

• Run experiments on user onboarding.
• Personalise your sales process.
• Incorporate feedback loops.

Target better users. Look at the channels users come through (targeted and organic). Measure each channel to find your ideal customer.

Kill features that don't provide enough core value. Use Firebase experiments to see how a rollout or a build is impacting retention metrics.

Change your model or your pricing.