Retention Metrics That Matter - Deepstash

Retention measures how long your customer stays actively engaged with your product or business.

The two key retention metrics are:

  • Core retention:...

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Retention Metrics That Matter

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A product-market fit gives you a sense of how ready your product is for the market. It's a measure of revenue against the payback period and shows the percentage of users who value...

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A cohort is a group of users who experience the product value at about the same time.

  • Look at users for a month. The first month is Month Zero. All the users that exper...

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Building a Retention Chart

The Activation Curve shows the number of users activated over a specific period of time.

Many early-stage companies have bad retention at the start. They can get customers in but haven't figu...

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  • Have enough tooling to track signups on a cohort basis, such as Google Analytics, Google Analytics 360, Segment, Mixpanel, or Amplitude.
  • Know your proxy metric...

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Focus on new users and the initial experiences they have with your product. 

To create a great first impression:

  • Run experiments on user onboarding.
  • Person...

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