Social media is an incredibly powerful tool for personal branding.
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Don't pressure yourself into thinking that you need to be the center of attention or speak with a large audience.
If you continue to build one meaningful relationship at a time with the people who actually matter to you, by setting up informal meetings or coffee dates, you'll actually end up with a stronger personal brand than those people who fly around networking events engaging in endless conversations about the weather.
Expanding your skills and expertise is a surefire way to solidify and improve your personal brand.
Once you complete your extracurricular, make sure to post your new certification on your LinkedIn, your resume (if relevant) and your personal website to cash in on the branding payoff.
You're probably going to find yourself in a crowd of strangers every now and then. It can be particularly helpful for introverts to have a plan—before ever even wandering into that sea of people.
Are there any specific attendees you're hoping to chat with? Think through ahead of time how you'll approach them and what you'd like to talk with them about. You can even arm yourself with a few conversation starters.
1) A website isn’t static; it’s dynamic . It’s ever-changing. The moment you accomplish something, you can add it to your website. When you complete a project, you can put it in your portfolio for all to see. You don’t need to print new copies of it and send it out to your contacts over and over; you just update it. People can continually come back and see what you’re up to.
2) Having a website makes you more findable. If all you have is a resume, you have to go out and hand it to people to get your name out. If someone wanted to look you up on the internet and you didn’t have a website, all they might get is a Facebook or Twitter profile.
However, if you have a website, you can be found by a much wider audience and control what it is they see first. This is key for establishing your personal brand and for highlighting your accomplishments.
I’ve been offered jobs, met clients for my web design work, and gotten interviews simply because I have a website. If I didn’t take the time to create one, I’m confident that I wouldn’t have been found.