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How to Build Your Personal Brand When You're an Introvert
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Leverage Social Media
Social media is an incredibly powerful tool for personal branding.
- Your up-to-date profiles can tout your skills and accomplishments for you, without you so much as saying a word.
- Try joining LinkedIn groups or Twitter chats to participate in discussions relevant to your industry and connect with fellow professionals.
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Focus on Relationships
Don't pressure yourself into thinking that you need to be the center of attention or speak with a large audience.
If you continue to build one meaningful relationship at a time with the people who actually matter to you, by setting up informal meetings or coffee dates, you'll actually end up with a stronger personal brand than those people who fly around networking events engaging in endless conversations about the weather.
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Expand Your Qualifications
Expanding your skills and expertise is a surefire way to solidify and improve your personal brand.
Once you complete your extracurricular, make sure to post your new certification on your LinkedIn, your resume (if relevant) and your personal website to cash in on the branding payoff.
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Create a Plan for Networking
You're probably going to find yourself in a crowd of strangers every now and then. It can be particularly helpful for introverts to have a plan—before ever even wandering into that sea of people.
Are there any specific attendees you're hoping to chat with? Think through ahead of time how you'll approach them and what you'd like to talk with them about. You can even arm yourself with a few conversation starters.
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Key Ideas
Personal Branding
A brand is a promise. When you have a brand, it’s a promise that you make and are known for keeping to the person who you are asking or trying to influence.
Branding yourself
Branding yourself means developing your professional identity to align with your values. A personal brand statement always begins with your values.
Branding Rule: “Everything counts. Everything that you do either creates and builds your brand or weakens and destroys your brand.”
Focus and Specialize in One Area
It means you have to focus your brand on one area of achievement.
You can choose to specialize either in your line of work, your product, your company or industry, the media, your community, etc.
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Mindsets around new conversations
Go into a situation where you will need to speak with people with the mindset of, "I am curious and I want to learn more about other people", rather than going into it with the mindset...
Listen with intent
The best conversationalists aren’t those who always have witty things to say, but those who are genuine listeners.
Good listeners don’t just listen with their ears, but with their whole body. They lean into the conversation, establish eye contact, and provide their undivided attention to the person they’re speaking with.
Ask open-ended questions
Those that require more than a “yes” or “no” answer, are the best type of questions to ask if you’re looking to establish common ground.
Just be careful not to overdo your questioning. You don’t want the other person to feel like they’re being interrogated.
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Introverted vs. extroverted people
If you recover your energy while alone or in quiet surroundings, you’re probably an introverted type of person.
You can experience the benefits of both types when you push yourself to ...
Introverted vs. shy/insecure people
There’s a big difference between being an introvert and being afraid of public speaking, meeting people and speaking up when necessary. Social anxiety is not introversion, it’s a fear you must face and overcome.
Thinking before speaking and acting
- Make sure that you speak up when you have something important to say.
- Take advantage of your ability to observe other people, the environment you’re in and the energy flow in the room.
- People will pay more attention to what you say when you do speak up.
- You probably have the ability to study things better and faster, so when you do say something make sure that it’s an eye-opener.
- People will trust you more and thus you’ll have access to more privileged information.