Steps

Developing a relationship, a connection with your audience, so that your followers feel they are seen and valued, greatly helps to increase your social media authority.

One way to do this is to get in touch with each follower, which can be done through direct messages that exist in virtual...

Give away something your target audience wants. Most of the time, that’s your product. 

When done well, giveaways are a powerful lead generation tactic.

Promote the giveaway. Marketing a giveaway campaign is similar to content promotion—sending it to your email list, posting it on you...

How much time do you spend online? Probably a lot, right? I’m just guessing, but in current times, if you are offline, it is as you are not living at all. Nearly everyone and everything is now available on the internet. The plague that hit the world moves our lives to this medium even further. We...