6. Run giveaways - Deepstash
Onboarding Matters

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Onboarding Matters

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6. Run giveaways

Give away something your target audience wants. Most of the time, that’s your product. 

When done well, giveaways are a powerful lead generation tactic.

Promote the giveaway. Marketing a giveaway campaign is similar to content promotion—sending it to your email list, posting it on your social media, sharing it on communities, working with influencers, and so on. 

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9. Rank videos on YouTube

  • Target video topics with search traffic potential: Target video topics that have both search traffic and business potential.
  • Create a video that deserves to rank: Watch times are important. Your video needs to be entertaining, informative and captures the attention of your audience. ...

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3. Create free tools

Written content is not the only type of content you can create and rank to generate leads. You can create free tools too. This is especially powerful if you’re a software-as-a-service (SaaS) company. Scale down the paid version of your tool and offer it for free. 

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5. Launch a virtual summit

Are you already working with another brand on a webinar? Go the extra mile, work with more brands/influencers and create an entire event

Crowdsource expert content and turn it into a valuable resource for your target audience.  

  • Create a summit related to what you sell. 
  • ...

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17 reads

1. Turn your blog into a lead generation machine

  • Target topics with search traffic and business potential.
  • Create content that ranks
  • Capture readers’ interest with a content upgrade: This can be a worksheet, template, checklist, and so on.

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8. Set up a referral program

According to Nielsen, 92% of people trust recommendations from friends and family over any other type of advertising. This makes leads generated from word-of-mouth one of the highest quality leads you can get. 

A referral program “nudges” these satisfied customers by providing them with

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4. Partner with other brands

There are plenty of businesses out there who have the audience you want. Find them and collaborate with them. Work with them to create valuable content for their audience. It can be a webinar, an eBook, a blog post, a YouTube video or even a course. In return, you get exposure to their audience a...

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10 Lead Generation Tactics That Work

10 Lead Generation Tactics That Work

Lead generation is the process of attracting, engaging and capturing the interest of your target market.

Getting more leads is important because it gives you the ability to nurture your relationship with potential customers and bring them closer to buying your product or service.

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2. Guest blogging for leads

Find authoritative sites you can write for. This should be relatively easy if you’re familiar with your niche. Then you can piggyback off a big site’s ‘authority’ to rank for competitive and high-volume topics that you’d struggle to rank for on your site. You can then turn that traffic into leads...

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7. Turn your homepage into a lead collection magnet

The homepage usually has the most traffic out of all pages on s site. It makes sense—after all, your homepage is linked to from every other page. It’s also the “face” of your website. A certain percentage of people who entered from another page will likely click through to your homepage and check...

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10. Retargeting

Retargeting allows you to target visitors who have left your site. Most ad platforms generate a code that you can add to your site. When a visitor visits your site, the code will drop an anonymous cookie in the visitor’s browser. 

When the visitor leaves your site, the cookie allows your ad...

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20 reads

CURATED FROM

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phaedrus

Digital Marketer Welcome to my Deepstash where I share ideas I find most valuable for those who wish learn more about digital marketing!

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Up to now, you may have focused on blogs on LinkedIn or Medium or use a monthly newsletter. But a successful B2B influencer needs more thought and an organised plan.

How to design and implement a comprehensive social media campaign:

  • Define your goals. If you are ...

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