Your personal brand & career go hand-in-hand

Do you remember what you've been taught for your first job interview? That you must carefully craft your resume and wear an outfit that sends the message "I'm well-suited for this job."

This is because the way you present yourself ultimately makes the difference between getting hired or not. 

Sure there are other factors that count but employers take note of how you carry yourself, how you accurately display your level or expertise, and nowadays, what you post on social media.