Your personal brand can make or break your career. Here's how.

Your reputation precedes you. You are the one in control of creating your reputation by placing yourself in social situations (even online) where you create, network, and showcase yourself.

By putting yourself out there, you're allowing other people to get to know you better, or at least create a perception of you. Through this, they try to find something in common with you to have something to talk about.

Nowadays, working hard and having great ideas alone is simply not enough anymore. Regardless of what your goals are, the key is to be in control of your professional P.I.E.

Performance  - by delivering quality results consistently

Image  - having a persona that attracts your audience

Exposure  - by making sure that people know who you are and what you stand for 

If you want your personal brand to succeed, all three pieces of your professional pie need to work in your favor.

1. Clean up your social media accounts or create a personal website and a portfolio.
2. Choose a domain name that allows potential clients and employers to easily search you.
3. Have a strong resolve. Building a personal brand takes time and effort. Focus on becoming an expert at what you do and build a reputation for the things you want to be known for.

There is no limit to personal branding so do what suits you best.