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Your personal brand is basically your reputation and how people perceive you or your company. Having a strong personal brand differentiates you from the rest within a crowded discipline.
It also functions as a 24/7/365 self-promotion agent that ensures you to become a magnet for new and interesting work opportunities.
Do you remember what you've been taught for your first job interview? That you must carefully craft your resume and wear an outfit that sends the message "I'm well-suited for this job."
This is because the way you present yourself ultimately makes the difference between getting hired or not.
Sure there are other factors that count but employers take note of how you carry yourself, how you accurately display your level or expertise, and nowadays, what you post on social media.
Your reputation precedes you. You are the one in control of creating your reputation by placing yourself in social situations (even online) where you create, network, and showcase yourself.
By putting yourself out there, you're allowing other people to get to know you better, or at least create a perception of you. Through this, they try to find something in common with you to have something to talk about.
Nowadays, working hard and having great ideas alone is simply not enough anymore. Regardless of what your goals are, the key is to be in control of your professional P.I.E.
Performance - by delivering quality results consistently
Image - having a persona that attracts your audience
Exposure - by making sure that people know who you are and what you stand for
If you want your personal brand to succeed, all three pieces of your professional pie need to work in your favor.
There is no limit to personal branding so do what suits you best.
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