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Thinking in a rational manner is more effective when there are limited pieces of information. However, those focused on feelings prove far better in complex conditions.
The advantages of emotional decision-making could be undone by a subsequent bout of deliberation, which suggests that we shouldn't doubt a particularly strong instinct, at least when considering lots of information.
This would suggest that the unconscious is better suited for difficult cognitive tasks than the conscious brain, that the very thought process we've long disregarded as irrational and impulsive might actually be "smarter" than reasoned deliberation.
Use your conscious mind to acquire all the information you need for making a decision. But don't try to analyze the information with your conscious mind.
Instead, go on holiday while your unconscious mind digests it. Whatever your intuition then tells you is almost certainly going to be the best choice.
The way you frame your decision at the outset can make all the difference.
State your decision problems carefully, acknowledge their complexity and avoid unwarranted assumptions and option-limiting prejudices.
New studies examined the relationship between how people make decisions - if they make it rationally or emotionally - and how determined they are to defend that choice.
They found that when people make a choice based on feelings, they are more protective of that choice.
There are two main types of decision-makers:
Each one has its benefits and drawbacks. Understanding which one you are can help improve your choices.
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