Paradox of Choice

When we're overloaded with opportunities and options, we suffer from what psychologists refer to as the paradox of choice.

The more options we're given, the less satisfied we become with whatever we choose because we're aware of all the other options we're potentially forfeiting

Having more options doesn’t mean that we will be happier, although, we often think that it will.

When we have too many choices, it is more difficult to take action, and if we decide, we are less satisfied with our choice.

The more choices we have, the less likely we are to be content with our decision.

Even if our ultimate decision is clearly correct, when faced with many choices, we are less likely to be happy with what we choose. Because a wealth of choices makes finding contentment that much harder...