We encourage people not to quit even though it's like a series of textbook examples of what economic theory tells us not to do: basically, the sunk cost fallacy, which drives people to continue a course of action in order to justify the volume of their previous efforts, despite the fact that a clear-eyed cost-benefit analysis would tell them that continuing is unlikely to be worth the effort.
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Similar ideas to The Sunk Cost Fallacy
Humans are especially susceptible to the “sunk cost fallacy”—a psychological effect where we feel compelled to continue doing something just because we’ve already put time and effort into it.
But the reality is that no matter what you spend your time doing, you can never get that time ba...
When running a company, many entrepreneurs fail to quit, change direction or pivot their business model, unable to admit that what they were doing isn’t working, or that they were plain wrong in their decisions.
The Sunk Cost Fallacy is the primary reason for this gross error in ju...
It plays on this tendency of ours to emphasize loss over gain.
The term sunk cost refers to any cost that has been paid already and cannot be recovered. The reason we can't ignore the cost, even though it's already been paid, is that we're wired to feel loss far more strongly than g...
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