The Sunk Cost Fallacy - Deepstash

The Sunk Cost Fallacy

We encourage people not to quit even though it's like a series of textbook examples of what economic theory tells us not to do: basically, the sunk cost fallacy, which drives people to continue a course of action in order to justify the volume of their previous efforts, despite the fact that a clear-eyed cost-benefit analysis would tell them that continuing is unlikely to be worth the effort.

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