How To Research Topics for Your Blog's Content Plan - Deepstash

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How To Research Topics for Your Blog's Content Plan

semrush.com

Step 1. Outlining Your Blog Strategy

  1. Determining Your Business Blog’s Purpose (e.g. Attracting quality traffic; Generating leads; Driving conversions; Educating users, etc.)
  2. Setting up Measurable Blog Goals (e.g. Attract X% of the total addressable market (TAM); Increase organic traffic by X%; or Get X% more leads in a ...

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  1. Topic Clusters: Create a ‘pillar’ page that roughly covers a general topic, & usually targets a high-volume keyword; & Several ‘cluster’ pieces of content that focus on specific, long-tail keywords.
  2. Determining Your Pillar Topics: Think about topics as they relate to your product or ...

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Do topic research using multiple sources, such as:

  • Brainstorming: Industry, User-problem-related, Product/service-related Topics
  • Competitors’ keywords
  • Search and social media trends
  • Keyword research tools

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  1. Filtering Keywords by Keyword Volume & Difficulty: focus on keywords with highest volume & lowest difficulty/competitiveness
  2. Grouping Keywords by Topic Clusters: Tie each keyword to a general pillar topic. During filtration & grouping, you may come across a general/popular topi...

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Step 5. Identifying Potential Headlines

  1. Matching Search Intent with the Buyer’s Journey: Informational intent (pre-awareness or awareness stage); Navigational intent (consideration stage); Commercial intent (consideration stage); Transactional intent (decision stage)
  2. Identifying Search Intent for Your Keywords
  3. Deci...

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Here are a few ideas on how you can prioritize your article publication in line with your business goals:

  1. According to Your Cluster Topics
  2. According to the Buyer's Journey
  3. According to Volume and Difficulty
  4. According to Your Product or Feature Releases
  5. A...

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