How To Research Topics for Your Blog's Content Plan - Deepstash
Step 1. Outlining Your Blog Strategy
  1. Determining Your Business Blog’s Purpose (e.g. Attracting quality traffic; Generating leads; Driving conversions; Educating users, etc.)
  2. Setting up Measurable Blog Goals (e.g. Attract ...

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How To Research Topics for Your Blog's Content Plan

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  1. Topic Clusters: Create a ‘pillar’ page that roughly covers a general topic, & usually targets a high-volume keyword; & Several ‘cluster’ pieces of content that focus on specific, long-tail key...

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Do topic research using multiple sources, such as:

  • Brainstorming: Industry, User-problem-related, Product/service-related Topics
  • Competitors’ keywords
  • Search and social m...

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  1. Filtering Keywords by Keyword Volume & Difficulty: focus on keywords with highest volume & lowest difficulty/competitiveness
  2. Grouping Keywords by Topic Clusters: Tie each keyword t...

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Step 5. Identifying Potential Headlines
  1. Matching Search Intent with the Buyer’s Journey: Informational intent (pre-awareness or awareness stage); Navigational intent (consideration stage); Commercial intent (consideration stage); Tr...

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Here are a few ideas on how you can prioritize your article publication in line with your business goals:

  1. According to Your Cluster Topics
  2. According to the Buyer's Journey

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