How To Research Topics for Your Blog's Content Plan

Do topic research using multiple sources, such as:

• Brainstorming: Industry, User-problem-related, Product/service-related Topics
• Competitors’ keywords
• Search and social media trends
• Keyword research tools

1. Filtering Keywords by Keyword Volume & Difficulty: focus on keywords with highest volume & lowest difficulty/competitiveness
2. Grouping Keywords by Topic Clusters: Tie each keyword to a general pillar topic. During filtration & grouping, you may come across a general/popular topic that fits your pillar topic list. Then you can substitute your original topic, or add a new one. Working on a table, introduce a pillar topic column with your 5-10 topics, a cluster topic column with the remaining topics distributed by core pillar topics, & product/feature column for each topic.

1. Matching Search Intent with the Buyer’s Journey: Informational intent (pre-awareness or awareness stage); Navigational intent (consideration stage); Commercial intent (consideration stage); Transactional intent (decision stage)
2. Identifying Search Intent for Your Keywords
3. Deciding on Post Types and Headlines

Here are a few ideas on how you can prioritize your article publication in line with your business goals:

1. According to Your Cluster Topics
2. According to the Buyer's Journey
3. According to Volume and Difficulty
4. According to Your Product or Feature Releases
5. According to Trends