Explore the World's Best Ideas
Join today and uncover 100+ curated journeys from 50+ topics. Unlock access to our mobile app with extensive features.
Research, Research , Research
Learn the needs, habits and desires of your current and prospective customers. And don't rely on what you think they think. Know what they think. Most Businesses learn the hard way that consumers know exactly what they want and nit the other way round. Loads of research proves this with many examples of real brands that the same mistake. This mistake can easily be avoided
17
122 reads
MORE IDEAS ON THIS
Define your brand
Defining your brand is like a journey of self-discovery, but for a business. It can be difficult, time-consuming, and uncomfortable. But at the very least, these questions must be answered:
What is your company's mission?
What are the benefits and features of your products or services...
16
110 reads
Be Consistent
Being consistent in marketing, advertising and the ideas behind the brand helps to create emotional ties which therefore bring trust and loyalty to the consumer. Consistent, strategic branding leads to strong brand equity, which means the added value brought to your company's products or services...
16
123 reads
How your branding style affects consumer behavior
Definition of branding: The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products
Your brand strategy is how, what, where, when, and to whom you plan on communicating and delivering your b...
18
190 reads
CURATED FROM
CURATED BY
Challenging everything I know, unlearning & relearning⚡️ A rare breed of business and technology. Business Planning || Branding || Front End developer || Graphics || Entrepreneur || Interested in Venture Studios
More like this
Clueless Companies
Consumer companies around the world are in limbo. They are groping in the dark due to a lot of variables in the current situation.
Many are non-essential businesses, others rely on logistics and physical goods to be delivered. Many businesses are forced to close by the government, due to t...
Customers: from passive buyers to co-creators
- Before self-service shopping, online stores, social networks, and recommendation platforms, the consumer’s role was limited to buying what was on offer.
- Today, customers are more than just passive consumers of products and services. They are partners, co-creators, patrons, advocates...
User-Generated Content
Today, consumers crave authenticity from brands, and user-generated content (UGC) is the best way to give them just that. This change in consumer behaviour is caused by the fact that people don’t trust advertisements like they used to do.
But not only that, people don’t tr...
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving & library
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Personalized recommendations
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates