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Learn the needs, habits and desires of your current and prospective customers. And don't rely on what you think they think. Know what they think. Most Businesses learn the hard way that consumers know exactly what they want and nit the other way round. Loads of research proves this with many examples of real brands that the same mistake. This mistake can easily be avoided
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Defining your brand is like a journey of self-discovery, but for a business. It can be difficult, time-consuming, and uncomfortable. But at the very least, these questions must be answered:
What is your company's mission?
What are the benefits and features of your products or services...
Being consistent in marketing, advertising and the ideas behind the brand helps to create emotional ties which therefore bring trust and loyalty to the consumer. Consistent, strategic branding leads to strong brand equity, which means the added value brought to your company's products or services...
Definition of branding: The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products
Your brand strategy is how, what, where, when, and to whom you plan on communicating and delivering your b...
Challenging everything I know, unlearning & relearning⚡️ A rare breed of business and technology. Business Planning || Branding || Front End developer || Graphics || Entrepreneur || Interested in Venture Studios
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Consumer companies around the world are in limbo. They are groping in the dark due to a lot of variables in the current situation.
Many are non-essential businesses, others rely on logistics and physical goods to be delivered. Many businesses are forced to close by the government, due to t...
Today, consumers crave authenticity from brands, and user-generated content (UGC) is the best way to give them just that. This change in consumer behaviour is caused by the fact that people don’t trust advertisements like they used to do.
But not only that, people don’t tr...
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