Branding and consumer behavior
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How your branding style affects consumer behavior
Definition of branding: The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products
Your brand strategy is how, what, where, when, and to whom you plan on communicating and delivering your brand messages. Where you advertise is part of your brand strategy. Your distribution channels are also part of your brand strategy. And what you communicate visually and verbally is part of your brand strategy, too. Now how does this affect consumer's behavior? what do you need to do to drive positive consumer behavior
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Be Consistent
Being consistent in marketing, advertising and the ideas behind the brand helps to create emotional ties which therefore bring trust and loyalty to the consumer. Consistent, strategic branding leads to strong brand equity, which means the added value brought to your company's products or services that allows you to charge more for your brand than what identical, unbranded products command.
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Define your brand
Defining your brand is like a journey of self-discovery, but for a business. It can be difficult, time-consuming, and uncomfortable. But at the very least, these questions must be answered:
What is your company's mission?
What are the benefits and features of your products or services?
What do your customers and prospects already think of your company?
What qualities do you want them to associate with your company?
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Research, Research , Research
Learn the needs, habits and desires of your current and prospective customers. And don't rely on what you think they think. Know what they think. Most Businesses learn the hard way that consumers know exactly what they want and nit the other way round. Loads of research proves this with many examples of real brands that the same mistake. This mistake can easily be avoided
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Challenging everything I know, unlearning & relearning⚡️ A rare breed of business and technology. Business Planning || Branding || Front End developer || Graphics || Entrepreneur || Interested in Venture Studios
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