How to compete with a larger company
- Speciality strategy. A smaller company can be the best in quality, service, innovation etc.
- Segment focus. Building a business around a subset of the market may limit your size but is more likely to lead to a strong market share. Larger companies have to serve multiple segments to reach their volume targets.
- Moving faster. Smaller companies can chase changes in the market.
- Customer intimacy. Smaller companies are often closer to their customers and can understand their customers better than larger competitors.
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