How to compete with a larger company - Center for Simplified Strategic Planning - Deepstash

Keep reading for FREE

Smaller companies can capitalise on their strengths

Smaller companies can capitalise on their strengths

Larger companies can be difficult to compete against because they seem to have all the advantages.

Knowing the advantages and disadvantages of the larger competitor can help you to use them strategically to build your business profitably.


345 reads

Common advantages of larger competitors

  1. They have more resources: multiple locations, more people, more cash. 
  2. Bigger network: They have more suppliers, more customers, more shareholders, and a better-developed network.
  3. Purchasing economy: They can benefit from the best discounts on big volumes.
  4. Location advantages: Larger companies can have multiple locations and distribution centres.
  5. Depth of skill: They can support specific skills smaller companies can't afford.


59 reads

Advantages of a smaller company

  1. More agile: A smaller company can change direction faster.
  2. Less need for volume to absorb overhead.
  3. Closer to the customer. A larger size often separates the customer from the business. Larger competitors may have layers of management between the decision-makers and the customer.
  4. More focused. Larger companies need a higher gross revenue and more customers to sustain the business.


70 reads

How to compete with a larger company

  • Speciality strategy. A smaller company can be the best in quality, service, innovation etc.
  • Segment focus. Building a business around a subset of the market may limit your size but is more likely to lead to a strong market share. Larger companies have to serve multiple segments to reach their volume targets.
  • Moving faster. Smaller companies can chase changes in the market.
  • Customer intimacy. Smaller companies are often closer to their customers and can understand their customers better than larger competitors.


65 reads



I salute those people who smile despite all of their problems.

Ready for the next level?

Read Like a Pro


Explore the World’s

Best Ideas

200,000+ ideas on pretty much any topic. Created by the smartest people around & well-organized so you can explore at will.

An Idea for Everything

Explore the biggest library of insights. And we've infused it with powerful filtering tools so you can easily find what you need.

Knowledge Library

Powerful Saving & Organizational Tools

Save ideas for later reading, for personalized stashes, or for remembering it later.

# Personal Growth

Take Your Ideas


Organize your ideas & listen on the go. And with Pro, there are no limits.

Listen on the go

Just press play and we take care of the words.

Never worry about spotty connections

No Internet access? No problem. Within the mobile app, all your ideas are available, even when offline.

Get Organized with Stashes

Ideas for your next work project? Quotes that inspire you? Put them in the right place so you never lose them.


2 Million Stashers



5,740 Reviews

App Store



72,690 Reviews

Google Play

Sean Green

Great interesting short snippets of informative articles. Highly recommended to anyone who loves information and lacks patience.


Don’t look further if you love learning new things. A refreshing concept that provides quick ideas for busy thought leaders.

Ashley Anthony

This app is LOADED with RELEVANT, HELPFUL, AND EDUCATIONAL material. It is creatively intellectual, yet minimal enough to not overstimulate and create a learning block. I am exceptionally impressed with this app!

Shankul Varada

Best app ever! You heard it right. This app has helped me get back on my quest to get things done while equipping myself with knowledge everyday.

Jamyson Haug

Great for quick bits of information and interesting ideas around whatever topics you are interested in. Visually, it looks great as well.

Laetitia Berton

I have only been using it for a few days now, but I have found answers to questions I had never consciously formulated, or to problems I face everyday at work or at home. I wish I had found this earlier, highly recommended!

Giovanna Scalzone

Brilliant. It feels fresh and encouraging. So many interesting pieces of information that are just enough to absorb and apply. So happy I found this.

Ghazala Begum

Even five minutes a day will improve your thinking. I've come across new ideas and learnt to improve existing ways to become more motivated, confident and happier.

Read & Learn

20x Faster





Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving & library

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Personalized recommendations


Claim Your Limited Offer

Get Deepstash Pro


75% OFF | 1-Year Pro Subscription

Claim Offer