The primary focus has to be on the problems faced by customers. Instead of features, one can opt to provide themes, based on what the customer wants and what problem is solved.
Themes are a promise to solve problems not to build features. Once you’ve truly understood customer problems, you can start prioritising. Prioritisation is best done through the lens of the core product management principles: first, is it valuable; second, is it usable and third, is it feasible?
360
2.45K reads
CURATED FROM
IDEAS CURATED BY
Product Leaders and Product Teams: Management Basics
“
The idea is part of this collection:
Learn more about books with this collection
How to align stakeholders
Best practices in product management leadership
How to create value together
Related collections
Similar ideas to Focusing On Customer Problems
Different kinds of hypotheses reflect different stages of your Customer Discovery journey:
Seek to solve the harder problems as they are more valuable and give your company an edge over the competition. It also increases the barrier to entry. That’s how hard it is for another company to duplicate what you’ve done.
If you can develop technology that's simply too hard for co...
It ensures that the needs and wants of your customer remain front and center as you develop products and services and make plans to bring those ideas to life.
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Personalized microlearning
—
100+ Learning Journeys
—
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates