Customer Discovery Hypotheses - Deepstash

Bite-sized knowledge

to upgrade

your career

Ideas from books, articles & podcasts.

Customer Discovery Hypotheses

Customer Discovery Hypotheses

Different kinds of hypotheses reflect different stages of your Customer Discovery journey:

  1. Problem Hypothesis: Validate the problem you’re looking to solve. Is it an actual problem? What’s the scope of it? Why does the problem exist? 
  2. Solution Hypothesis: The solution to a problem you’ve identified. Does it actually solve the problem in the customer’s eyes? 
  3. Price Hypothesis: Is it feasible? Can it generate revenue? Are customers willing to purchase? 
  4. Go-to-Market Hypothesis: How will distribution work? How will users find your product?

STASHED IN:

20

MORE IDEAS FROM THE SAME ARTICLE

Customer Discovery questions are open-ended & nonspecific. You are letting the customer lead the conversation & tell you about their struggle. Example questions:

  1. Define a Hypothesis: Form a hypothesis that defines both the problem & the solution. A way to frame this is to fill in the following sentence: My idea solves [insert problem] by [insert solution].
  2. Define Your Assumptions: In the hypothesis, ...

Customer Discovery “is all about questioning your core business assumptions.” (Brant Cooper, author of The Lean Entrepreneur)

4 Reactions

Comment

It's time to

READ

LIKE

A PRO!

Jump-start your

reading habits

, gather your

knowledge

,

remember what you read

and stay ahead of the crowd!

Takes just 5 minutes a day.


TRY THE DEEPSTASH APP

+2M Installs

4.7 App Score