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Customer Discovery Hypotheses

Different kinds of hypotheses reflect different stages of your Customer Discovery journey:

Problem Hypothesis: Validate the problem you’re looking to solve. Is it an actual problem? What’s the scope of it? Why does the problem exist?
Solution Hypothesis: The solution to a problem you’ve identified. Does it actually solve the problem in the customer’s eyes?
Price Hypothesis: Is it feasible? Can it generate revenue? Are customers willing to purchase?
Go-to-Market Hypothesis: How will distribution work? How will users find your product?

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FUTUREFOUNDERS

Customer Discovery Process

futurefounders.com

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Good Customer Discovery Questions

Customer Discovery questions are open-ended & nonspecific. You are letting the customer lead the conversation & tell you about their struggle. Example questions:

The 4 Steps of Customer Discovery

Define a Hypothesis: Form a hypothesis that defines both the problem & the solution. A way to frame this is to fill in the following sentence: My idea solves [insert problem] by [insert solution].
Define Your Assumptions: In the hypothesis, ...

Customer Discovery

Customer Discovery “is all about questioning your core business assumptions.” (Brant Cooper, author of The Lean Entrepreneur)