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Customer Discovery Hypotheses
Different kinds of hypotheses reflect different stages of your Customer Discovery journey:
- Problem Hypothesis: Validate the problem you’re looking to solve. Is it an actual problem? What’s the scope of it? Why does the problem exist?
- Solution Hypothesis: The solution to a problem you’ve identified. Does it actually solve the problem in the customer’s eyes?
- Price Hypothesis: Is it feasible? Can it generate revenue? Are customers willing to purchase?
- Go-to-Market Hypothesis: How will distribution work? How will users find your product?
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Good Customer Discovery Questions
Customer Discovery questions are open-ended & nonspecific. You are letting the customer lead the conversation & tell you about their struggle. Example questions:
- Tell me how you currently do _____________________.
- How is that proc...
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Customer Discovery
Customer Discovery “is all about questioning your core business assumptions.” (Brant Cooper, author of The Lean Entrepreneur)
Performed correctly, Customer Discovery is a customer-centric, scientific process that puts evidence behind an assumed product-market fit:...
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The 4 Steps of Customer Discovery
- Define a Hypothesis: Form a hypothesis that defines both the problem & the solution. A way to frame this is to fill in the following sentence: My idea solves [insert problem] by [insert solution].
- Define Your Assumptions: In the hypothesis, ...
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Life-long learner. Passionate about leadership, entrepreneurship, philosophy, Buddhism & SF. Founder @deepstash.
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Steps To Nail Customer Pain
- Write down a monetizable pain statement - A monetizable pain represents a pain that customers recognize, have money to pay for, and are overly interested and eager to solve.
- Write down a big idea hypothesis - An idea for a solution to the pain you ...
Verifying The Business Model
This pre-launch phase of the customer discovery process involves answering three critical questions:
- Have you found a product-market fit? You have to be sure your product is a good fit for the market. Is this something a lot of people need? How well does it solve...
On finding your compass
You need to reflect on your legacy. Who do you want to be remembered as? What is a defining feature of your identity?
There will be instances when you will be hoping that something will work, without being able to convincingly explain to yourself how it will work. That is when a little bell...
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