Customer Discovery Hypotheses - Deepstash
Customer Discovery Hypotheses

Customer Discovery Hypotheses

Different kinds of hypotheses reflect different stages of your Customer Discovery journey:

  1. Problem Hypothesis: Validate the problem you’re looking to solve. Is it an actual problem? What’s the scope of it? Why does the problem exist? 
  2. Solution Hypothesis: The solution to a problem you’ve identified. Does it actually solve the problem in the customer’s eyes? 
  3. Price Hypothesis: Is it feasible? Can it generate revenue? Are customers willing to purchase? 
  4. Go-to-Market Hypothesis: How will distribution work? How will users find your product?


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Life-long learner. Passionate about leadership, entrepreneurship, philosophy, Buddhism & SF. Founder @deepstash.

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