Customer Discovery Hypotheses
Different kinds of hypotheses reflect different stages of your Customer Discovery journey:
- Problem Hypothesis: Validate the problem you’re looking to solve. Is it an actual problem? What’s the scope of it? Why does the problem exist?
- Solution Hypothesis: The solution to a problem you’ve identified. Does it actually solve the problem in the customer’s eyes?
- Price Hypothesis: Is it feasible? Can it generate revenue? Are customers willing to purchase?
- Go-to-Market Hypothesis: How will distribution work? How will users find your product?
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