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The value of hard work and persistence
How to stay focused on long-term goals
How to learn from failures and setbacks
It ensures that the needs and wants of your customer remain front and center as you develop products and services and make plans to bring those ideas to life.
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Digital is an incredible medium, an enabler of businesses that previously wouldn’t have had a chance of succeeding without a factory and huge investment. But it’s not mastering the medium—understanding how the technology works—that matters; it’s how and why you use it.
The best inventions are never finished. Great inventors don’t just stand there, rub their hands together, and say ‘My work is done here’. They keep working furiously to create something even better. It’s part love, part necessity. Because if they don’t reinvent their ideas time and again, som...
Old rules of brand awareness:
The brands that succeed today have flipped things around. New rules of brand awareness:
It’s easier than ever to spam whomever you want to reach because most people are just an email address and a click away. If your goal is to get and leverage someone’s attention for a split second, then, of course, you can.
The kind of attention everyone seeks though isn’t this meaningless ...
What customers crave, more than the commodity they think they are paying for is to be understood.
What they want more than a reliable ride to their destination, a comfortable bed for the night, or even a book, is to really be seen. What they want more than responsive o...
Sustainable businesses have long been built on understanding the importance of how people decide, as much as on knowing what they buy. And great innovations are born from believing that the way people use a product is just as important as how it works.
It has never been mor...
Awareness and attention were the holy grails of every marketing strategy, so the way you became successful was to pay for more of both. But there’s a subtle change taking place.
People are choosing to spend their money with companies that take the time to get to know them ...
They don't disrupt industries, but they disrupt people’s lives for the better. Any innovation that is adopted or idea that spreads succeeds because enough people want the change that happens as a result.
Success doesn’t come from simply making things that work —it is born ...
The best — maybe the only? — real, direct measure of “innovation” is change in human behaviour.
Every business today, no matter its size or legacy, faces four massive challenges.
No story lives unless someone wants to listen.
Brands, businesses, movements, products, and services succeed by bringing meaningful change to people. There is a life and a way of being before the product or service existed, and a life and a way of being after it.
Can you remember life before Goo...
More like this
We typically define product discovery in contrast with product delivery. Product discovery is used to describe the work done to make decisions about what to build, while product delivery is the work done to build, s...
Features describe what your product/service does and how it’s different from the competition.
If you’re a website designer; the features of your service can include website speed optimization, unique mobile-friendly site designs, etc.
Address these two key questions:
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