💡 Growth marketing uses triggers, channels, messaging, and personalization to bring new and existing customers into the product to experience its value.

Growth marketers need to bring a specialized skillset to the table to do this work:

• Strong understanding of existing and emerging channels, including where and how to show up. Growth marketers accomplish their mission through a toolkit of levers that define the who (audience), what (creative, messaging), where (channels), how (call to action, destination within the product), and why (metrics tied to the growth model) of target audience communication. They understand how decisions made in channels flow to backend product economics, and the diminishing returns and impact of media.