The Real Definition of Growth Marketing - Deepstash

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Growth Marketing is buzzy! Reforge does a great job of defining it here.

REFORGE

The Real Definition of Growth Marketing

The Real Definition of Growth Marketing

reforge.com

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Growth marketers need to bring a specialized skillset to the table to do this work:

  • Strong understanding of existing and emerging channels, including where and how to show up. Growth marketers accomplish their mission through a toolkit of levers that define the who (au...

Growth marketing teams typically have direct accountability for key business results like revenue, user growth, and ROI. Even more so than other marketing and product domains that focus on specific moments in the customer journey, growth marketers must develop a strategy for driving the business'...

Cross-functional collaboration with growth partners. With dedicated product and engineering support, growth marketers are typically the most technologically-enabled marketers on your team. A strong ongoing partnership with product, engineering, and design is critical to their success.

A com...

The relationship between growth marketing and growth product is one that can easily lead to toe-stepping and frustration in the absence of clearly defined scopes. The best growth marketing teams get clear on this delineation early, then build a strong partnership with product counterparts on top ...

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