Growth marketers need to bring a specialized skillset to the table to do this work:
Growth marketing teams typically have direct accountability for key business results like revenue, user growth, and ROI. Even more so than other marketing and product domains that focus on specific moments in the customer journey, growth marketers must develop a strategy for driving the business' most important customer and user metrics throughout the customer lifecycle.
Data-driven mindset. Growth marketers must use a wealth of customer and user data available from channels, the product itself, research, and 3rd parties to inform their approach.
Cross-functional collaboration with growth partners. With dedicated product and engineering support, growth marketers are typically the most technologically-enabled marketers on your team. A strong ongoing partnership with product, engineering, and design is critical to their success.
A common failure mode is not pairing growth marketing & growth product teams to jointly achieve product-channel fit in new channels. Once there is a strong fit, then growth marketing can optimize & scale the channels. — Andrew Silard (SVP, Consumer Marketing @ Grove Collaborative)
The relationship between growth marketing and growth product is one that can easily lead to toe-stepping and frustration in the absence of clearly defined scopes. The best growth marketing teams get clear on this delineation early, then build a strong partnership with product counterparts on top of that foundation.
More like this
How Duolingo reignited user growth
The Attention Economy is Worth Billions of Dollars
Explore the World’s
Take Your Ideas
Just press play and we take care of the words.
No Internet access? No problem. Within the mobile app, all your ideas are available, even when offline.
2 Million Stashers
Don’t look further if you love learning new things. A refreshing concept that provides quick ideas for busy thought leaders.
Great interesting short snippets of informative articles. Highly recommended to anyone who loves information and lacks patience.
Best app ever! You heard it right. This app has helped me get back on my quest to get things done while equipping myself with knowledge everyday.
This app is LOADED with RELEVANT, HELPFUL, AND EDUCATIONAL material. It is creatively intellectual, yet minimal enough to not overstimulate and create a learning block. I am exceptionally impressed with this app!
Great for quick bits of information and interesting ideas around whatever topics you are interested in. Visually, it looks great as well.
Even five minutes a day will improve your thinking. I've come across new ideas and learnt to improve existing ways to become more motivated, confident and happier.
Brilliant. It feels fresh and encouraging. So many interesting pieces of information that are just enough to absorb and apply. So happy I found this.
I have only been using it for a few days now, but I have found answers to questions I had never consciously formulated, or to problems I face everyday at work or at home. I wish I had found this earlier, highly recommended!
Read & Learn
Access to 200,000+ ideas
Access to the mobile app
Unlimited idea saving & library
Unlimited listening to ideas
Downloading & offline access
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates