Unique Characteristics Of Growth Marketing

Growth marketing teams typically have direct accountability for key business results like revenue, user growth, and ROI. Even more so than other marketing and product domains that focus on specific moments in the customer journey, growth marketers must develop a strategy for driving the business' most important customer and user metrics throughout the customer lifecycle.

Data-driven mindset. Growth marketers must use a wealth of customer and user data available from channels, the product itself, research, and 3rd parties to inform their approach.