Continued...

Cross-functional collaboration with growth partners. With dedicated product and engineering support, growth marketers are typically the most technologically-enabled marketers on your team. A strong ongoing partnership with product, engineering, and design is critical to their success.

A common failure mode is not pairing growth marketing & growth product teams to jointly achieve product-channel fit in new channels. Once there is a strong fit, then growth marketing can optimize & scale the channels. — Andrew Silard (SVP, Consumer Marketing @ Grove Collaborative)