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1. Make Sustainability Social
The behavior of individuals in social groups can impact the likelihood of sustainable behavior. When people in a group behave sustainably, so do the others.
The reason behind this is because there is the desire to outperform and demonstrate positive behavior to other people.
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Peer Pressure = Sustainability Initiatives
A global survey showed that 40% of 13,000 consumers believe that sustainability has become an important decisive factor in their shopping decisions however consumers' attitudes don't always align with their behaviors.
Many fawn over sustainable initiatives because social influence plays a p...
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2. Inspire Consumers to Waste Less
Not all behaviors are public and influenced socially so companies need to look for other ways to spur sustainable action.
Researchers found that companies could actually increase consumer recycling by making the materials' transformation into new products salient. When firms prompt ...
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3. Demonstrate Commitment First
In order to promote sustainable behavior, researchers suggest that firms must be the first to visibly demonstrate their own commitment to the environment before asking consumers to invest in the effort.
As consumers become more interested in corporate sustainability, compan...
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Though more and more companies are adopting sustainability initiatives and goals, they must recognize how to engage consumers effectively. Social influence can be a powerful tool for encouraging consumers to adopt sustainable behaviors, but the tactic is most effective when others can observe the behaviors.
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Other curated ideas on this topic:
Social Isolation
Sharing secrets is one way people bond, so avoiding gossip may lead to social isolation. Someone skillful at gossip can be socially informed and have a good rapport with others. On the other hand, someone who doesn’t gossip may become an outsider,...
Drive 5: Social Influence & Relatedness
It involves activities inspired by what other people think, do, or say. This Core Drive is the engine behind many themes such as mentorship, competition, envy, group quests, social treasure, and companionship.
Most people focus on competition between users but when you desi...
Social learning
We humans are so social, that we can hardly be independent of others because of social learning - our disposition for imitating behavior and communication.
In relation to decision making and problem solving, most of us are influenced to some degree by other people, whether it's a...
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