1. Make Sustainability Social
The behavior of individuals in social groups can impact the likelihood of sustainable behavior. When people in a group behave sustainably, so do the others.
The reason behind this is because there is the desire to outperform and demonstrate positive behavior to other people.
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Though more and more companies are adopting sustainability initiatives and goals, they must recognize how to engage consumers effectively. Social influence can be a powerful tool for encouraging consumers to adopt sustainable behaviors, but the tactic is most effective when others can observe the behaviors.
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