The behavior of individuals in social groups can impact the likelihood of sustainable behavior. When people in a group behave sustainably, so do the others.
The reason behind this is because there is the desire to outperform and demonstrate positive behavior to other people.
5
112 reads
CURATED FROM
IDEAS CURATED BY
Though more and more companies are adopting sustainability initiatives and goals, they must recognize how to engage consumers effectively. Social influence can be a powerful tool for encouraging consumers to adopt sustainable behaviors, but the tactic is most effective when others can observe the behaviors.
“
The idea is part of this collection:
Learn more about business with this collection
How to create a strong portfolio
How to network and market yourself as a designer
How to manage time and prioritize tasks
Related collections
Similar ideas to 1. Make Sustainability Social
Sharing secrets is one way people bond, so avoiding gossip may lead to social isolation. Someone skillful at gossip can be socially informed and have a good rapport with others. On the other hand, someone who doesn’t gossip may become an outsider,...
It involves activities inspired by what other people think, do, or say. This Core Drive is the engine behind many themes such as mentorship, competition, envy, group quests, social treasure, and companionship.
Most people focus on competition between users but when you desi...
Out of novelty and boredom, we started being part of 'imaginary' groups just because it is cool to do so. There are groups in social media, or in clubs/bars, in which people join due to desire to be accepted.
If we have our friends, family, a career and a few hobbies, we don't need to atta...
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Personalized microlearning
—
100+ Learning Journeys
—
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates