Drive 5: Social Influence & Relatedness
It involves activities inspired by what other people think, do, or say. This Core Drive is the engine behind many themes such as mentorship, competition, envy, group quests, social treasure, and companionship.
Most people focus on competition between users but when you design an environment where people are prone to be envious of others (like in the workplace), you want to make sure there is a realistic path for them to follow to in achieving what they are envious about.
Another important element to consider are social norms, because people will imitate the behaviours of others.
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Life-long learner. Passionate about leadership, entrepreneurship, philosophy, Buddhism & SF. Founder @deepstash.
I am a product designer fascinated by game design. Although I am not a gamer, I believe game design can transform boring activities into fun experiences (Will add more ideas as I stumble upon them).
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Techniques for Social Influence
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- Brag Buttons & Trophy Shelves: when a person vocally expresses their achievements. A Trophy Shelf allows a person to show off what they have ...
The importance of empathy
Envy-inspired behaviors are more likely in contexts that make empathy difficult, such as where there’s competition. In addition, it’s often the source of prejudice. Envious people might say, “he’s not supposed to be so successful; I’ve worked far harder than he h...
SOCIAL PROOF
- Ever wonder why TV shows use laugh tracks. It’s so you know when to laugh.
- People will more likely say yes when they see other people doing it too. This is amplified in situations of uncertainty, where we look to others for cues on what we should do.
- Humans are social by n...
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