This term is used to describe how organizations began leveraging internet users to outsource tasks.
Over the years, the notion has been defined in a variety of ways with specific application to business, government, and nonprofit organizations' innovation effort.
Examples: Waze (an app where users can report traffic jams and gives directions for the best route) and Airbnb (a travel website where individuals can let out their homes)
16
229 reads
CURATED FROM
IDEAS CURATED BY
Crowdsourcing has become an essential instrument in every marketer’s toolbox, and recent research provides guidance for how firms can best use the strategy. Managers should ensure that the crowd is heterogeneous so consumers truly benefit from finding each other’s ideas inspirational rather than competitive.
“
The idea is part of this collection:
Learn more about marketingandsales with this collection
The importance of innovation
The power of perseverance
How to think big and take risks
Related collections
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Personalized microlearning
—
100+ Learning Journeys
—
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates