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Crowdsourcing

Crowdsourcing

This term is used to describe how organizations began leveraging internet users to outsource tasks. 

Over the years, the notion has been defined in a variety of ways with specific application to business, government, and nonprofit organizations' innovation effort.

Examples: Waze (an app where users can report traffic jams and gives directions for the best route) and Airbnb (a travel website where individuals can let out their homes)

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A recent research study showed that labeling new products as "crowdsourced" can improve market performance because consumers believe that crowdsourced products are addressed to their needs. 

Many crowdsourcing platforms have adopted interdependent ideation where customers can be exposed to or inspired by other peoples' ideas when defining their own. 

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