Managing the Crowd for Success

Many crowdsourcing platforms have adopted interdependent ideation where customers can be exposed to or inspired by other peoples' ideas when defining their own. 

However, it showed that a high level of interconnectivity can negatively impact innovativeness among ideas produced.

Moreover, using an innovation contest do not stimulate creative performance because with an ever-increasing number of ideas produced, this demotivated participants. Noncompetitive exposure benefits participants more because it inspires creative efforts.