Learn more about marketingandsales with this collection
The importance of innovation
The power of perseverance
How to think big and take risks
A recent research study showed that labeling new products as "crowdsourced" can improve market performance because consumers believe that crowdsourced products are addressed to their needs.
Moreover, consumers prefer consumer-designed products (depending on the context). Crowdsourcing, when used effectively, is a successful tactic that will resonate with target consumers.
17
86 reads
MORE IDEAS ON THIS
Many crowdsourcing platforms have adopted interdependent ideation where customers can be exposed to or inspired by other peoples' ideas when defining their own.
However, it showed that a high level of interconnectivity can negatively impact innovativeness among ideas produced.
Moreov...
17
109 reads
This term is used to describe how organizations began leveraging internet users to outsource tasks.
Over the years, the notion has been defined in a variety of ways with specific application to business, government, and nonprofit organizations' innovation effort.
Examples
16
229 reads
CURATED FROM
Crowdsourcing has become an essential instrument in every marketer’s toolbox, and recent research provides guidance for how firms can best use the strategy. Managers should ensure that the crowd is heterogeneous so consumers truly benefit from finding each other’s ideas inspirational rather than competitive.
“
Related collections
More like this
Many marketing professionals believe that creating marketing campaigns that target a huge segment of a population is likely to backfire for different reasons.
Certain portions of the consumer market possess unique preferences that not all strategies can reach. Because of this,it’s essential...
Explore the World’s
Best Ideas
Save ideas for later reading, for personalized stashes, or for remembering it later.
Start
31 ideas
Start
44 ideas
# Personal Growth
Take Your Ideas
Anywhere
Just press play and we take care of the words.
No Internet access? No problem. Within the mobile app, all your ideas are available, even when offline.
Ideas for your next work project? Quotes that inspire you? Put them in the right place so you never lose them.
Start
47 ideas
Start
75 ideas
My Stashes
Join
2 Million Stashers
4.8
5,740 Reviews
App Store
4.7
72,690 Reviews
Google Play
Sean Green
Great interesting short snippets of informative articles. Highly recommended to anyone who loves information and lacks patience.
“
Ashley Anthony
This app is LOADED with RELEVANT, HELPFUL, AND EDUCATIONAL material. It is creatively intellectual, yet minimal enough to not overstimulate and create a learning block. I am exceptionally impressed with this app!
“
Shankul Varada
Best app ever! You heard it right. This app has helped me get back on my quest to get things done while equipping myself with knowledge everyday.
“
samz905
Don’t look further if you love learning new things. A refreshing concept that provides quick ideas for busy thought leaders.
“
Laetitia Berton
I have only been using it for a few days now, but I have found answers to questions I had never consciously formulated, or to problems I face everyday at work or at home. I wish I had found this earlier, highly recommended!
“
Jamyson Haug
Great for quick bits of information and interesting ideas around whatever topics you are interested in. Visually, it looks great as well.
“
Giovanna Scalzone
Brilliant. It feels fresh and encouraging. So many interesting pieces of information that are just enough to absorb and apply. So happy I found this.
“
Ghazala Begum
Even five minutes a day will improve your thinking. I've come across new ideas and learnt to improve existing ways to become more motivated, confident and happier.
“
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving & library
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Personalized recommendations
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates