Brands Communicating Positively Towards Each Other

Fitness vloggers are able to attract a mass audience and use their influence to introduce products to their viewers. They are picky about the products they introduce and want only to promote something they would use themselves.

A study by a marketing platform found that 92% of people p...

Having a strong emotional connection with the brand makes many of us succumb to the famous reality distortion field, where we are absolutely okay with paying top dollar for their products.

The truth is we are not buying the product, but are enhancing our own identity due to the su...

In the long run, every market becomes a two-horse race.

A new category may have many rungs in the beginning. But, over time, the ladder has only two.

When you have a long view of marketing, the battle is often the struggle between two major players - the reliable br...