Brands Communicating Positively Towards Each Other - Deepstash
Brands Communicating Positively Towards Each Other

Brands Communicating Positively Towards Each Other

A new study explored by the Journal of Marketing on brands communicating positively towards their competitor.

The study showed that when a brand compliments a competitor, they end up boosting their own reputation AND sales


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Managers may wish to capitalize on this opportunity by utilizing brand-to-brand praise as a way to foster a warmer brand image and produce more positive downstream consequences.

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