Brands Make Our Identity
Having a strong emotional connection with the brand makes many of us succumb to the famous reality distortion field, where we are absolutely okay with paying top dollar for their products.
The truth is we are not buying the product, but are enhancing our own identity due to the successful marketing strategies that we have now imbibed in us.
By choosing certain brands, we build and maintain our own identity and broadcast a fine-tuned version of ourselves to others.
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