Day by day it gets increasingly difficult to engage with your audience due to so many channels emerging, it's challenging to know which is the most effective for reaching your target audience.
Many of us use social media, however, about 80% of consumers say that they don't trust social media at all. There's tremendous amount of competition for consumer attention that we now have to cut back on distractions by curbing notifications to catch our breath.
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CURATED FROM
How Push Notifications Drive Audience Engagement with Quick, Snackable Content
ama.org
3 ideas
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Push notifications have become one of the most powerful channels for direct, 1:1 audience engagement, cutting out the middleman to amplify trust and data insights.
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