How Push Notifications Drive Audience Engagement with Quick, Snackable Content - Deepstash
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Engaging With Audiences

Engaging With Audiences

Day by day it gets increasingly difficult to engage with your audience due to so many channels emerging, it's challenging to know which is the most effective for reaching your target audience.

Many of us use social media, however, about 80% of consumers say that they don't trust social media at all. There's tremendous amount of competition for consumer attention that we now have to cut back on distractions by curbing notifications to catch our breath.

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The Kind of Push Notification Consumers Want

The Kind of Push Notification Consumers Want

Consumers have no patience for irrelevant clutter. They now want personalized content and messages that feel like they're created just for them, on their own terms, and timeline.

Browser-based push notifications have emerged as one of the most effective channels for meeting digital audiences' expectations with trustworthy, personalized content they actually want to receive. In fact about 70% of consumers are already subscribed or would subscribe for push notifications to keep up to date on the content that matters most to them.

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The Attraction of Push Notifications

The Attraction of Push Notifications

  1. They're timely. Push notifications are instantly delivered and that plays into our human desire of "being the first to know"
  2. Push notifications can be personalized and curated. With the use of audience tracking, publishers can fine-tune their content recommendations to deliver only the most relevant content to each sub.
  3. Push drives organic traffic directly into your site where it can be monetized to drive revenue from brand partners.

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CURATED BY

chhampt

Surveyor planning and development

CURATOR'S NOTE

Push notifications have become one of the most powerful channels for direct, 1:1 audience engagement, cutting out the middleman to amplify trust and data insights.

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