The Kind of Push Notification Consumers Want

Consumers have no patience for irrelevant clutter. They now want personalized content and messages that feel like they're created just for them, on their own terms, and timeline.

Browser-based push notifications have emerged as one of the most effective channels for meeting digital audiences' expectations with trustworthy, personalized content they actually want to receive. In fact about 70% of consumers are already subscribed or would subscribe for push notifications to keep up to date on the content that matters most to them.