Consumers have no patience for irrelevant clutter. They now want personalized content and messages that feel like they're created just for them, on their own terms, and timeline.
Browser-based push notifications have emerged as one of the most effective channels for meeting digital audiences' expectations with trustworthy, personalized content they actually want to receive. In fact about 70% of consumers are already subscribed or would subscribe for push notifications to keep up to date on the content that matters most to them.
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How Push Notifications Drive Audience Engagement with Quick, Snackable Content
ama.org
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Push notifications have become one of the most powerful channels for direct, 1:1 audience engagement, cutting out the middleman to amplify trust and data insights.
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