1. They're timely. Push notifications are instantly delivered and that plays into our human desire of "being the first to know"
2. Push notifications can be personalized and curated. With the use of audience tracking, publishers can fine-tune their content recommendations to deliver only the most relevant content to each sub.
3. Push drives organic traffic directly into your site where it can be monetized to drive revenue from brand partners.

Day by day it gets increasingly difficult to engage with your audience due to so many channels emerging, it's challenging to know which is the most effective for reaching your target audience.

Many of us use social media, however, about 80% of consumers say that they don't trust soc...